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About me
Brian G Burns: Professional copywriter and content creator with expertise in healthcare and non-fiction publishing
In the ever-evolving working landscape, it pays to have a diverse skill-set. My journey
as a copywriter, editor and content creator began with creativity. But it has constantly been refined by adaptability.
I started with books, moved to magazines, then to digital platforms and now to
AI tools. This has allowed me to meet clients' changing needs and adapt to new
ways of working.
I've covered a lot of different subjects, much of it medical and technical. I’ve always used critical thinking and problem-solving to craft compelling messages for different audiences.
At the same time, I know that every project relies on collaboration and partnerships with many contributors for the best end result.
I also believe in continuous learning. Recently, as well as using AI tools, I've been studying UX Design. I plan to continue those studies.
I enjoy finding ways to improve content delivery, streamline output and create a better user experience.
I enjoy projects big or small. I like getting things done, to high standards, on schedule and on budget.
As a healthcare content writer, I've covered:
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epilepsy and autism (and specialist education related to both)
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complex disabilities (including deafblindness)
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clinical pathology
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hearing loss
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cancer
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lung and respiratory diseases
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diabetes
With a background in non-fiction book publishing (project manager, managing editor and editorial director level), I have also covered:
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film
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cinema, TV and popular culture
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finance and business
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sports, games and sports psychology
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crime and forensic science
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design and interiors
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food, drink and cookery
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travel and walking guides
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health, fitness, exercise and wellbeing
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science and technology
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history and military history
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biography
I have a lot of interests and always look forward to taking on something new.
So, whatever you have in mind, please just ask.
My approach to engaging digital and print content
Content should be useful and tell people something they need to know. But it should also be a good read.
With copy writing or creating content, that's my basic approach. Because the reader's experience comes first.
With editing, I take the same approach. I like to make sure that readers can enjoy
a smooth read while getting the point.
That's my approach because it's often been the only practical approach in many projects I've worked on.
Tell me how you want it
That may be what you want. But maybe not. If you do want me to cut to the chase with the first edit, that's great.
Or, you might want me to correct all the obvious errors first and suggest more major changes, so you can think about them first.
You can then discuss with your collaborators and let me know what you want me to
go ahead with.
The same applies to proofreading. Let me know if you want me, first time round,
to deal with obvious mistakes – typos, bad grammar and inconsistent style issues.
Then, as before, I can mark up areas for more detailed proof-editing and you can
get back to me with your thoughts.
Or, if you want me to get right to it first time round and rework the text as much
as necessary, just let me know.
In fact, whatever way you want it, you tell me. It's entirely up to you.
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