Campaigns and fundraising materials
copywriter, copy editor, proofreader, proof-editor
research and creative concepts
Speak Easy was an Action on Hearing Loss (now RNID) campaign.
The campaign's key aim was tackling the issue of noisy restaurants, bars and cafes.
It encouraged diners to share their experiences on social media and restaurant
review websites such as TripAdvisor.
The campaign also sought to highlight venues with bad acoustics that make it difficult for people to hear each other. It also wanted to identify venues where the acoustics made it easy to have a conversation.
The ultimate goal was getting the hospitality industry to create venues for everyone, including people with some hearing loss.
In 2017, I sourced the 1920s image and did the copywriting for this backdrop display and handout material in the style of a menu (two types). These were used during the campaign at a hospitality sector exhibition.
I also edited the tie-in article above, to promote the Speak Easy campaign. The article featured in the organisation's membership magazine.
I also worked on other features, news updates and other content about the campaign. These were published in the organisation's Volunteer Focus and its
Policy and campaigns Newsletter.
A small selection of Action on Hearing Loss's (now RNID) fundraising information leaflets:
Be part of the Action, How to hold a charity fun day!, How to hold a coffee morning
and How to fundraise at work.
I line edited, proofread and proof-edited all copy. I also did some copywriting, as needed.